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Recommended Reading


Deep Work: Rules for Focused Success in a Distracted World by Cal Newport Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill.

Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator by Ken Tencer & John Paulo Cardoso The pressure for businesses to continually innovate is intense and, often, hugely stressful. The premise behind Cause a Disturbance is that it doesn’t need to be — anyone can innovate by looking at the things they’re already doing and doing them better, or by getting a more accurate read on what their customers crave and giving it to them

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