How Northland Wealth's use of AI and Technology Benefit the UHNW Families it Serves
- Northland Wealth
- Jun 30
- 4 min read
Oakville, ON, June 30, 2025 – Northland Wealth, a leading independent Canadian multi-family office, is proud to announce its receipt of the prestigious "Most Innovative Use of WealthTech" award at the 2025 Wealth Professional Awards. This accolade, presented during a gala event on June 5, 2025, at Toronto’s Liberty Grand, underscores Northland’s commitment to leveraging cutting-edge technology to enhance client experiences and deliver superior wealth management solutions.
Award Recognition
The Wealth Professional Awards, now in their 11th year, celebrate excellence and innovation within Canada’s wealth management sector. Held at the iconic Liberty Grand in Toronto, the 2025 awards recognized professionals and firms that have demonstrated outstanding achievements over the past 12 months. Northland Wealth distinguished itself through its innovative integration of WealthTech solutions, which have significantly improved operational efficiency, client engagement, and investment outcomes for its affluent clientele. The awards gala, attended by industry leaders, advisors, and stakeholders, was a testament to the resilience and forward-thinking spirit of Canada’s wealth management community.
Leadership Perspectives
“We are deeply honored to receive this recognition from Wealth Professional,” said Arthur C. Salzer, CEO of Northland Wealth. “At Northland, our mission is to empower our clients with the latest technological advancements while preserving and growing their financial and human capital across generations. Northland was one of the first Canadian firms to adopt Addepar in 2020, recognizing its potential to transform wealth management for ultra-high-net-worth clients. This award is a testament to our team’s dedication and our innovative approach to family office services.”
Jerry Olynuk, Managing Director & Portfolio Manager at Northland Wealth, added, “We are thrilled to receive this recognition for our innovative use of WealthTech and especially AI. At Northland, we are committed to leveraging the latest technology to provide our clients with the best possible service and investment outcomes. This award is a testament to our team’s hard work and dedication to excellence in family office services.”
How Northland Wealth’s Industry Leading Use of Technology Benefit Ultra High Net Worth (UHNW) Canadian Investors
Northland Wealth Management’s innovative use of WealthTech, including platforms like Addepar, Plaid, and Practifi, plays a pivotal role in delivering exceptional value to ultra-high-net-worth (UHNW) Canadian investors. These technologies enhance transparency, efficiency, and personalization in wealth management, ensuring clients receive tailored, data-driven solutions.
Addepar: This advanced investment management platform provides UHNW investors with real-time, comprehensive insights into their portfolios. By aggregating data from various accounts and investments, Addepar enables Northland to offer detailed performance analytics, risk assessments, and scenario modeling. This level of transparency helps clients make informed decisions and track their wealth across complex, multi-asset portfolios, ensuring alignment with their long-term financial goals. Addepar is recognized as the industry leader in reporting on alternative investments, including private equity, hedge funds, and real estate. With over $7 trillion in assets reported on its platform globally, Addepar provides unparalleled visibility and management capabilities for these complex asset classes, enabling Northland to deliver precise and actionable insights for UHNW clients with significant alternative investment holdings.
Plaid: As a leading data connectivity platform, Plaid streamlines the integration of financial data from diverse sources, including banks, brokerages, and alternative investments. For UHNW investors, this means seamless access to their entire financial ecosystem within a single, secure interface.
Practifi: This client relationship management (CRM) which is a custom overlay of the Salesforce platform enhances Northland’s ability to manage complex client relationships efficiently. For UHNW families, Practifi ensures that all aspects of their financial lives—ranging from investment strategies to estate planning—are meticulously tracked and coordinated. Its workflow automation and reporting features enable Northland to deliver personalized, proactive advice, ensuring that clients’ unique needs and preferences are always at the forefront.
Together, these technologies empower Northland Wealth to deliver a level of service that is both highly personalized and operationally efficient. By leveraging Addepar, Plaid, and Practifi, Northland ensures that UHNW investors benefit from:
Enhanced Transparency: Real-time visibility into their entire financial portfolio, fostering trust and confidence.
Data-Driven Insights: Advanced analytics and reporting that support informed decision-making and long-term planning.
Streamlined Operations: Reduced administrative burden, allowing advisors to focus on strategic advice and client relationships.
Personalized Service: Tailored solutions that address the unique complexities of UHNW families, including multi-generational wealth preservation and succession planning.
These tools not only underscore Northland’s commitment to innovation but also demonstrate how WealthTech can transform the family office experience for Canada’s most affluent families.
About Northland Wealth
Founded in 2011, Northland Wealth is an award-winning, independent Canadian multi-family office headquartered in Oakville, Ontario, with an additional office in Calgary, Alberta. The firm serves some of Canada’s most prosperous families, focusing on preserving and growing their wealth across generations. Northland’s global, open-architecture model provides clients with access to best-in-class institutional-quality investment opportunities, tailored to their unique needs. Services include financial planning, family office solutions, alternative investments, private equity, portfolio management, and wealth management.
The firm’s commitment to innovation extends beyond financial management, addressing both investment and human capital to prevent the adage of “shirtsleeves-to-shirtsleeves in three generations.” By acting as a fiduciary and prioritizing client interests, Northland has earned recognition as one of North America’s top investment advisory firms. The team, averaging 25 years of experience, delivers objective and comprehensive advice to ensure lasting financial legacies.
Company Background
Northland Wealth Management was established in 2011 with a mission to help families with significant wealth maintain and grow their financial and human capital over generations.
Key Information | Details |
Award | Most Innovative Use of WealthTech |
Event | 2025 Wealth Professional Awards |
Date | June 5, 2025 |
Location | Liberty Grand, Toronto |
Winner | Northland Wealth Management |
Key Executives | Arthur C. Salzer (Founder & CEO), Jerry Olynuk (Managing Director & Portfolio Manager), Joseph Abramson (Co-CIO), Richard Scarisbrick (CCO) |
Founded | 2011 |
Offices | Oakville, Ontario; Calgary, Alberta |
Contact
For more information about Northland Wealth Management and its award-winning services, please visit Northland Wealth.
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